Most recently, I joined Napier as Executive Creative Director and got to work on a brand I didn’t know all that well up here in Jersey: Checkers & Rally’s.
After years of working on fast cars, sports and beer, adding cheeseburgers to the mix felt like a pretty natural next move. I mean, Checkers double drive-thrus (cars, check), late night grease (beer, check!…but never while driving) I thought let’s do this! And once I got to know the brand, I was hooked. Checkers & Rally’s is a scrappy, flavor-packed underdog with a loyal following, a lot of personality and even more potential. My job? Help the rest of the world see what makes it so good, and hopefully have some fun along the way.
FIRST THINGS FIRST…
🍟🔥 Checkers & Rally’s WAS turning 40, so wE TOOK it back to 1986, with a whole lot more Flava. 🍟🔥
To celebrate its 40th Flava Versary, we teamed up with Yung Gravy to reimagine the 1986 hit “Danger Zone” as “Fryway to the Flava Zone” — an original song that became the soundtrack to a music video filled with fry mullets, a Pontiac Fry-ero and plenty more '80s Easter eggs. It’s ’80s nostalgia, remixed for right now. Turn it up.
We can all use a little more fun in fast food - and the world. Yung Gravy thought so too and flooded his feed for the FlavaVersary launch.
